The success of your beauty salon depends on a couple of factors and one of them, and a crucial one is how you run client appointments. Beauty salons today use online scheduling for client booking.
Online appointment booking is a beautiful way to modernize and manage your business. It can see you through building unmatched client experience resulting in the satisfaction that builds a reputable brand name.
As business magnate, Richard Branson says, “Your brand name is only as good as your reputation.”
Outstanding customer experience is the start line for a lasting business impression. It all starts with online appointment booking services because that’s where your clients meet you.
Your choice of appointment scheduling solutions should be friendly and seamless. Clients need an easy-to-schedule platform that will get them booked in for their next beauty session.
Before we get any further, let’s declutter the misconception that beauty salons are a women’s place. Although it’s partly right, the truth is that beauty salons serve both men and women.
Also known as a beauty shop or a beauty parlor, a beauty salon is a business service place that offers a special body, face, and hair treatments to enhance their appearance.
Beauty salon services vary broadly and this clouds some businesses in the industry to doubt and uncertainty as to whether they are beauty salons.
Both specialized and full-service beauty salons can use appointment reminders. The bottom line is, they both accept online booking service only that they differ in their range of services.
Full-service beauty salons focus on all aspects of personal care. This could involve waxing, tanning, mani-pedi, hair color and perms, haircuts and styling, and massage.
A specialized beauty salon could deal in only one line of personal care services like haircuts and styling or pedicure and manicure.
So long you offer any personal care services intending to improve the appearance of the body parts, you are a beautician and should be utilizing online appointment services to better your services.
Our appointment reminder service offers the tips below that are essential for the success and growth of your business.
Schedule hours of availability: An appointment reminder places the power in your hands to determine when you need clients to show up. When they visit your booking link, those are the only hours they'll see and book.
Allow clients the freedom to book 24/7: When you or your staff are asleep, working, or out of the office, an Appointment Reminder will keep appointments flowing in. Service remains intact without interruptions to your team or current customers in-service.
Send custom reminders to your clients: You can get started with draft message templates or create your reminders from scratch. Most customers appreciate text reminders. They can respond to you right via text when necessary.
Integrates with your calendars and other automation apps: Once you sync Appointment Reminder with your calendar, you can receive notifications from your clients right in your calendar. This adds flexibility to your beauty salon business.
Here is a quick and typical path that customers follow when searching and booking beauty salon services via a search engine like Google.
Step 1: Customer search for a beauty salon service. A customer types a few search words and picks on a beauty salon service offering the service they are looking for. They can land on your website or social media handle.
Step 2: Customer books a service online. They will click on your appointment scheduling link to book. Appointment Reminder allows them to book 24/7.
Step 3: Customer gets a customized reminder. Customers will receive their customized appointment reminder at the time you've specified.
Step 4: Customer will visit your beauty salon. Once customers show-up at your business, it’s your opportunity to provide them an exceptional service. Focus on every small detail about your customers including addressing them by their name or pseudonym – whatever they have shared when booking a service.
Step 5: Customer pays. All efforts point to payment. Ensure clients feel the service rendered is worth every penny.
Step 6: Customer gives a review. You can make a follow-up so customers can give you a review. Reviews are a powerful social proof and will influence the decision of other customers. Even when the customer is not satisfied, always ensure you address their concerns before they leave a review.
It's a no-brainer, beauty salons that rely on appointment reminder services perform incredibly well in terms of managing their businesses and serving clients.
Below are some notable benefits of using appointment reminder software for beauty salons.
Thinking from a client's perspective, would you struggle to book service when you know there is an easier option somewhere else? That's the same thing that happens when clients get on to booking service.
Appoint reminder hooks clients to your business via its intuitive booking interface that they complete in a few steps. It also pre-empts their minds with positive thoughts about your service before they even step a foot in there.
Appointment reminder service helps you minimize unproductivity by ensuring your staff has adequate work without overworking them or letting them go without a client when they can work. This is possible since clients can only book available slots and in case of rescheduling or cancellations, you still have time to fill the slots with available clients.
Although resource allocation for specialized beauty salons is relatively easier, it becomes increasingly complex among full-service beauty salons. This is especially true when a business does not know how to allocate resources because of unpredictable client flow.
When you use appointment reminder services, you can identity beforehand the services customers are seeking and allocate resources appropriately. You can also pause bookings for a service with a resource outage.
Get off the hook of the dreaded no-shows that hurt your business and the productivity of your team.
Send personalized reminder SMS to your clients as soon as they book a service and when their appointment is nearing.
It is easier for your clients to reschedule when they get a text reminder but then realizes there is a change in their plans.
Save more time with appointment reminder service by automating the booking process.
Spend the saved time to serve your clients and provide outstanding personal care on the beauty salon service they check-in for with no hassles.
"The golden rule for every businessman is put yourself in your customer's place." – Orison Swett Marden
Unpredictable situations arise, sometimes beyond the control of your customers. Their only choice may be to reschedule their appointment or cancel it altogether.
Reschedules and cancellations should not stall your business.
Rationalize your time by turning shifting schedules and cancellations into last-minute openings for clients to book. You may not always fill all last-minute slots, but you will take more appoints and serve more customers.
The beauty salon industry is growing each day. You need a solution that is flexible to grow with you. Appointment Reminder is built with a growth mind offering flexible packages that will grow with your business from one stage to another, from a solo business to a bigger business with multiple staff.
Use appointment scheduling and reminder software service to save time and channel it to offer excellent service to customers visiting your beauty salon.
Send a personalized reminder to affirm your professional commitment and trigger customers to show up. Reminders will also help in reducing no-shows by allowing clients to reschedule in time when their schedule changes.
Fill those shifts in schedules and cancel with last minutes appointments and make maximum use of your availability.
Identify the services clients are booking and allocate resources appropriately. Increase the productivity of your staff by minimizing idle times by managing customers in the right way.
Increase customer retention by creating a positive customer experience through an easy booking process and great service when they finally show up.
Serve more customers and grow your revenues.
Implement an appointment reminder tool that will spark improvement in your business as you manage staff, resources, and customers.
Happy staff builds happy customers.
Happy customers make businesses thrive.