An Instagram business profile is more advantageous for you to run your business compared to a personal profile. It gives you more feature functionalities that you cannot find with a personal profile.
With an Instagram business profile, you can set the minimum age for a user to access your page in your location depending on what you sell. It protects you from selling products like liquor to underage purchasers.
An Instagram business profile lets you promote your posts. Recent features like Instagram Shoppable posts allow you tag your products. When clients click on the tags, they can access full product descriptions with a Buy Button.
It’s limiting that a personal Instagram link only supports one link under your profile. Business profiles activate the feature for you to add links to your Instagram stories when you have 10,000 followers or a verified badge – whichever comes first.
When you create a Facebook page, it requires you to enter at least one industry category. Connecting your Instagram Business Profile can pull over and display the industry on Instagram.
An Instagram business profile has a provision for you to add a contact button via which users can contact you via phone, email, or find your location.
You can now get data analytics about your account with Instagram insights. Some of the insights include your post, reels, stories, IGTV, live videos and promotions performance, follower trends, the age, gender, countries, and cities of your followers, and when they are most active. This is the information you need to make business decisions.