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Effective Call To Action (CTA) Tips & Phrases to increase your client appointments

Published on 01-19-2022

Effective Call To Action (CTA) Tips & Phrases to increase your client appointments

Your business website and social media business profiles can get you more client appointments for your business, consultancy, or personal practice services.

Adding an effective call to action (CTA) is convincing and inviting to engage visitors and could easily convert them into customers.

In-person service businesses like massage therapists, tattoo artists, fitness studios, salons and spas, and healthcare practices can use a call to action to directly send their leads to their appointment scheduling and reminder system to book services.

What is a call to action (CTA)?

A call to action is a word or a phrase that prompts your social media audience and website visitors to take an intended click action.

CTAs could be links or buttons on social media profiles, landing pages, websites, pop-ups, ads or embedded in email campaigns.

Tips to write the best Call to Action (CTA) that converts visitors into customers

The end goal for businesses that accept online appointments is to get visitors to do the actual booking. To make this happen in your business, your call to action hooks should meet the best practices to entice your audience to act.

Call to Action Tip 1: Keep it brief

Create short CTAs with a word or a few phrases. For online appointment booking businesses, keeping it a word or two works best.

By default, Instagram and Facebook business pages allow you to add a “Book Now” button. You get your appointment scheduling and reminder app vanity URL branded with your business name and add it to the booking button to start getting direct appointment bookings.

Over your website, you may still use “Book Now.” Since you can customize the booking phrase on your website, you can explore other options like “Schedule Now” or “Book Appointment.”

Call to Action Tip 2: Write with authority and urgency

Use your CTA phrase to directly speak to your potential customers. An active voice easily gets your point across informing your audience what they should exactly do. Always remember people like a CTA that directly speaks to them.

Authoritative and urgent CTA phrases include phrases like “Browse Now,” “Reserve Now,” or “Subscribe Now!

Call to Action Tip 3: Place your CTA at strategic locations

CTAs on your social media business profiles have a specific placement – you can only add your link. However, you can decide where to place them on your website.

An ideal call to action location should have maximum visibility to your web visitors.

If you have a “Book Now” button on your website for your clients to book appointments with you, you should place it on the top-level menu and on the homepage for maximum visibility.

Call to Action Tip 4: Offer instant gratification

Take advantage of clients who want instant gratification. These are the sort of people who would book an appointment today and show up tomorrow. Phrases like “Schedule Now” motivate clients to instantly gratify their needs.

Call to Action Tip 5: Showcase the value of people clicking your CTA

Since a CTA is brief with a few words or phrases, show your users the value they expect in the copy surrounding your call to action.

If you want clients to book an appointment to your tax preparation business, you should highlight your services to inform them what they’re signing up for.

Call to Action Tip 6: Arouse curiosity

CTAs that trigger rewarding emotions can increase your click-through rate (CTR) earning your more leads, and ultimately, more conversions.

Always ensure you have a worthwhile reward to provide satisfaction to your clients by meeting or exceeding their expectations.

Examples of Call to Actions (CTAs) and Where to Use Them


CTAs for social media business profiles

Add a “Book Now” button on your Instagram business profile and Facebook business page profile to get more clients booking appointments.

Explore other options like “Learn More” CTAs on your Facebook page if you intend to give your audience more information before they book actual appointments with your services.

Top-level website menu call to actions (CTAs)

The top-level menu is the main navigation menu on your website. This is the most visible part of your website where web visitors start their journey once they land on your website.

Add a “Book a Session,” “Book Appointment,” “Make a Reservation,” “Book Now,” “Schedule Now,” “Book Your Consultation,” or “Reserve Your Spot” to get clients to commit to your services.

Phrases like “Book Your Free Discovery Call” for practices like health care and financial advisory can help you drive clients into your sales funnel where they can book a session afterwards.

Home page call to actions (CTAs)

Right after your main navigation menu add a call to action to invite your site visitors to take a desirable action.

Add a “Book Your Appointment Now” if your business accepts appointments from clients. This could be ideal for businesses like massage therapists, tax preparation services, healthcare practitioners with private practice or even legal officers and firms.

You can have two calls to action on your home page alongside each other. The first could be “Book Now” and the adjacent one would be something like “Browse Services” so you visitors explore your services before booking.

Client testimonials call to actions (CTAs)

Do you already have client testimonials? (Don’t worry if you don’t have them, you can get them over time). People can easily book your services if they see others already use them.

Use “See Happy Customers,” or “Here’s what our Happy Clients Say,” or “See Client Testimonials” call to action to invite your website visitors.

Contact us call to actions (CTAs)

Use dedicated CTAs to invite your website visitors to contact you. Some clients may seek more information before booking your services, making it easy for them to reach out to you.

Include a simple “Contact US” link in the top navigation menu. Your contact us page should have an email, phone number, and a contact us form.

You may also add the contact details to your website footer section for your website visitors to reach out if they have any concerns to share with you.

You may also include a “Call Now” or a “Phone Number” as your contact us CTA in your website header.

Should you use multiple CTAs? Primary vs Secondary CTAs.

Although you can add any number of CTAs on your website, you should keep it simple to only provide a specific action for your audience.

Primary CTA is the main, prominent call to action that is the most visible to website visitors. It’s the quickest to capture leads from your website visitors.

A secondary call to action is an alternative CTA and is usually less prominent on your web page. It helps get clicks from users who may have missed or sought to get more information before taking an action.

How to Add a Book Now Button to your website with Appointment Reminder App

If you’re an appointment reminder software user you already have a unique booking link that you can add to your website CTA.

If your business is new, get an appointment booking link with a 14-Day Free trial at Appointment Reminder and see how it works for your business.

Are you ready to save time and money?

Appointment Reminder is designed with one goal in mind – to allow you to
make more money off of your clients, while wasting less time contacting them.