The tattoo business industry continues to boom. The future is certain and it could be time for you to take your tattoo business to the next level. For new and prospective businesses, this could be the perfect time to plan, launch, or further the growth of your business.
We’ve put together exclusive strategies that most successful tattoo businesses use to get more clients and grow their business revenues. You may implement some of them as-is and adjust some to meet your specific business needs.
Understanding the current statistics of the tattoo artists’ business will help you find insights to help you make the critical decisions for the future of your business.
Let’s consider the industry details in the United States tattoo artist business at it gives a glimpse of the overall world performance.
A market research report by IBISWorld reveals a steady revenue growth in the tattoo industry over the past five years prior to 2021. Further, the report projects a strong five-year revenue growth of the tattoo business in its prediction scale running to 2026.
You will succeed in marketing your tattoo business if you clearly understand the dynamics of products and services. Understanding your tattoo business will help you identify your unique selling point.
There are a lot of new tools and new information getting into the market every day. Familiarize yourself with the latest trends in the tattoo business products and services to be on par with your competition.
The most common products and services in the tattoo industry include body piercing, predesigned tattoos, and custom-designed tattoos.
Industry activities you could evaluate include inscribing permanent markup tattoos, providing aftercare tattoo services, predesigning tattoos, custom-designing tattoos, and body piercing.
Your tattoo portfolio tells your clients the tattoo services and styles you offer at your business premises.
Are you or your business general tattoo services or specialty service provider? Some tattoo artists and jerks of all trades. Others specialize in one line.
If you believe you’ve exhausted all marketing avenues yet your client base is still small, it could be ideal to diversify your tattoo portfolio.
Some of the options you can explore include animal and pet tattoos, sketch, portrait, line contour, cartoon, 3D, abstract, micro, small, aesthetic, geometric, Japanese, blackwork, trash, and realism tattoos.
A website is a key communication tool between you and your business. Pay close attention to every detail from the design, the text and graphic content, videos you may have, and the SEO.
When your prospective clients query the search engines for services your tattoo business offers, the search engine may return your website in the results if it’s optimized for SEO and near the location of the web user.
Here’s a checklist of the essentials of a professional and converting website for tattoo businesses:
Tip: If you’re not confident doing the website for your tattoo artist’s business on your own, hire a professional to do it for you.
Your tattoo business clients are all over social media looking for you. They’re on Instagram, Facebook, Twitter, and other apps.
If you’ve updated your location, essential details like phone, services, profile, and cover photos, they can quickly find you and book a service.
Google My Business is a free business magnate Google gives your tattoo business – for free. Here is a checklist of the important information you can add to your Google My Business profile:
Find your clients by helping them find you!
Start accepting automated online appointment booking. It’ll save you valuable time so you can concentrate on serving your clients – ultimately grow your business revenues.
You can send your clients personalized scheduled confirmation messages, reminders, follow-ups among other messages via SMS text messages, email, or voice messages.
Let your clients self-book tattoo appointments with your business 24/7 at their convenience with an appointment scheduling software for tattoo studios and artists.
The appointment reminder scheduling app gives you a unique link that you can embed or share on your website, local business directories, social media profiles like Facebook, Instagram, and via Google My Business.
When you add your booking link to Facebook, Instagram, and Google My Business your clients can book appointments directly without having to first land on your website.
Check out this complete guide on how to get started with an appointment scheduling tool for tattoo businesses. You can also browse SMS and text templates for tattoo businesses that you can copy-paste, personalize and send to your clients.
Tip: You can use appointment reminder’s two-way messaging to request your clients for testimonials, offer them special aftercare service tips, and share promotions for your services.
Congratulations! You offer excellent services – exactly and, perhaps exceeding your client’s expectations. Go ahead and proudly promote your services.
Running paid promotions: Spend an affordable budget to run paid promotions for quicker conversions that can send potential clients to your website landing page or directly to your appointment booking depending on the contents of your ad. Facebook Ads, Instagram Ads, and Google Ads is good starting point when promoting your tattoo business.
Social media provides you with the abundance you need to grow your business. However, there are some measures you should put in place to make the most of social media promotions.
Here is a checklist of what other tattoo businesses have shared that works for them all time.
“Good marketing makes the company look smart. Great marketing makes the customer feel smart.” – Joe Chernov
Help the community discover the reality of what tattoos are to help people continually build a positive mindset appreciating tattoo artists as especially talented people like any other artist.
Some actionable sponsorship programs for tattoo businesses could be facilitating community events and supporting charitable programs.
Support local sporting activities by featuring your business logo on their jerseys or any sportwear you sponsor for them. You can also offer discounts and reserve a percentage of payment to support a local course.
Print media is still impactful in todays’ digital world. The standard start-up is to print business cards and flyers that you can share with your clients and prospects.
If you already got the capital, you can think of printing bodywear like t-shirts and head caps that you could gift your clients or share as promotional items.
Details you should include in your promotional items for your tattoo artist business:
Note: Whereas your business card, flyers, and posters may contain all the information below, you would better keep it simple for other promotional materials like t-shirts and wrist bands.
Your logo and tagline could best contain your business name and the tagline for your tattoo artist business. The logo name could be something like Century Tattoos and the tagline “Impressions you like, memories that last.”
Don’t assume your business logo and tag line are enough. Customers want to bond with you. You may include an aka name in your name – put it in brackets. Your title could be something easy like “tattoo artist.”
Rule of thumb: The title next to your name should tell your clients what you exactly do in the business.
No need to reinvent the wheel. Like any other business, your tattoo business card should contain:
Clearly indicate the social media handles for your business profiles. Clients like checking the social media profiles of businesses. This is especially important for tattoo businesses because clients would like to see how you respond to customer inquiries.
Prospects check on the reviews from other clients – a key reason you should offer top-tier services that will impress your clients enough to request and get a review from them.
Add your skillset and tattoo services you offer to clients. If you work with a team, you can simply list the services your business provides.
Listing services on your promotional materials will communicate to clients the expectations of your business. It’ll also help them to quickly decide whether your business offers the specific tattoo services they need so they can make an online appointment via an appointment scheduling and reminder app for tattoo artists.
Clients trust referrals from their circles; be it family or friends. Ask your clients to give you reviews after you serve them. Request them to tag your business when they post their new photos with a tattoo you did for them at your business on their social media.
Enjoyed the tips? Visit our blog more frequently for more helpful articles covering business growth for your tattoo business.
Need more information and guidance to integrate online appointment booking into your business and start accepting bookings directly, from your website, social media, Google My Business, or local directory?